Principal media is reshaping the economics and the trust dynamics of our business.

	View in Browser
Thursday, March 26, 2026

Adweek

Principal Media Is Changing the Agency Model—Whether We Like It or Not

Marketing Dive

Unilever taps influencer agency for food biz as potential spinoff looms

Samy is tasked with developing a global influencer strategy for the CPG giant’s food business, which Unilever is in talks to sell to McCormick & Co.

Digiday

Philadelphia Cream Cheese pulls dollars from search – people aren’t Googling ‘cream cheese’

Philadelphia Cream Cheese has stopped paying for search ads, at least to prospective shoppers on Google.

Journal of Consumer Research Advance Access

Brief Commentary: A Framework for Detecting AI Agents in Online Research

AbstractOnline behavioral research assumes survey responses come from humans, yet vision-enabled AI agents can now autonomously complete surveys by capturing screenshots, processing questions, and submitting responses.

Seth Godin Marketing

“Too complicated for people to understand”

That’s a great reason to dumb things down. It’s also a trap that leads us to stasis and mediocrity. Let’s break it down: People: Which people? All people? The majority of voters? Day traders or institutional long term investors? Every VC or just this one?

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

CMSWire

A Skeptic’s Guide to (Slowly) Embracing AI

AI doesn’t need to be used for everything. Trainer Ed Gandia explores how AI can be used strategically to increase your marketing output.Continue reading...

Digiday

Marketers shift growing shares of search spending to GEO

The old search playbook is in free fall in the age of AI. Marketers aren’t cutting their search budgets — at least not yet. They’re just shifting how …

Search Engine Roundtable

Google Adds Properties For Discussion Forum & QA Page Markup & Documents Robots Tags Outside HTML Head

Google had made a few changes to its SEO developer help documentation. First it documented how Google Search handles and processes robots meta tags outside the HTML head. Second, it added more supported properties for Discussion Forum and QA Page markup.

Adweek

Mizkan’s Amy Luke Busker on Breaking Silos and Leading Through Change Without Losing Direction

Commercial growth is a team sport.

Fast Company

Treat your brand name like infrastructure

Language allows technology to be understood, adopted, and scaled over time.Most technology companies treat brand or product names like marketing. That’s a mistake. Names are infrastructure—not cosmetic choices or launch-day deliverables.

Social Media Today

YouTube adds Top Sports Podcast lineup for advertisers

The platform is helping brands reach its more than 1 billion podcast listeners and connect with audiences during and after games.

Chief Marketer

Sussing Out ‘Performance TV’