Google is testing showing a call to action in the search results that says, "Skip digging, start...

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Thursday, March 26, 2026

Search Engine Roundtable

Google Tests "Skip Digging, Start Guided Research" Driving Users to Web Guide-like Results

Google is testing showing a call to action in the search results that says, "Skip digging, start guided research" which drives users to a Web Guide-like results page.

CMSWire

NPS Is Lying to You

Your AI interactions generate richer customer data in real time — so why are you still waiting on a survey?Continue reading...

Brain Pickings

How to Stop Doing and Start Living

Nothing magnifies life — in the proper sense of the word, rooted in the Latin for “to make greater, to glorify” — more than the act of noticing its details, and nothing sanctifies it more: Kneeling to look at a lichen is a devotional act.

Adweek

How Axe Is Staying Relevant for the Next Generation of Men

Rebuilding cultural relevance through creator-led storytelling, product-rooted humor, and a social-first strategy.

Search Engine Roundtable

Google Adds Properties For Discussion Forum & QA Page Markup & Documents Robots Tags Outside HTML Head

Google had made a few changes to its SEO developer help documentation. First it documented how Google Search handles and processes robots meta tags outside the HTML head. Second, it added more supported properties for Discussion Forum and QA Page markup.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Digiday

Adobe, Nasdaq and Samsung are 2026 Digiday Video and TV Awards finalists

The 2026 Digiday Video and TV Awards finalists reflect a shift toward more immersive, audience-driven storytelling, where participation is as important as reach.

Fast Company

Treat your brand name like infrastructure

Language allows technology to be understood, adopted, and scaled over time.Most technology companies treat brand or product names like marketing. That’s a mistake. Names are infrastructure—not cosmetic choices or launch-day deliverables.

SEMrush Blog

How One Fractional CMO Uses Semrush One to Layer SEO and AEO Into One Growth Strategy

Learn how David Haas helped Frenos grow from near-zero visibility to 18% in six months using a practical SEO and AI strategy.

Chief Marketer

Education Platform Pearson Uses AI To Rewrite Its Past

Pearson’s first global brand campaign in five years is designed to illustrate all of its products and services, from K–12 and higher education courses to IT certification prep and cybersecurity workforce training programs, and it relies on AI to do it.

Digiday

Marketers shift growing shares of search spending to GEO

The old search playbook is in free fall in the age of AI. Marketers aren’t cutting their search budgets — at least not yet. They’re just shifting how …

Distilled

Is the hashtag dead?

Welcome back to the Digital Dispatch, our weekly deep dive into social trends and the data that turns them into growth strategies. This week, we’re asking: Is the hashtag dead?

Chief Marketer