Advertisers want to make sure their connected TV ads perform. Enter “performance TV.” But the role...

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Thursday, March 26, 2026

Chief Marketer

Sussing Out ‘Performance TV’

Advertisers want to make sure their connected TV ads perform. Enter “performance TV.” But the role of CTV in campaign performance doesn’t mean streaming will become a pure-play performance marketing channel like search, social media and display.

Search Engine Roundtable

Report: Google AI Overviews Show Less Often For Breaking News

There is new data out from Newzdash that shows just how often AI Overviews appear within Google across new sections.

Click Funnels

The Untold Story of ClickFunnels: Todd and Ashley Dickerson on Building, Sacrifice, and AI

Fast Company

Treat your brand name like infrastructure

Language allows technology to be understood, adopted, and scaled over time.Most technology companies treat brand or product names like marketing. That’s a mistake. Names are infrastructure—not cosmetic choices or launch-day deliverables.

Seth Godin Marketing

“Too complicated for people to understand”

That’s a great reason to dumb things down. It’s also a trap that leads us to stasis and mediocrity. Let’s break it down: People: Which people? All people? The majority of voters? Day traders or institutional long term investors? Every VC or just this one?

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Adweek

Week of March 16 Evening News Ratings: Broadcasts Enter Spring With No Losses

CBS Evening News finished above 4 million total viewers.

Adweek

The Female Quotient Adds Beach Presence at Cannes Lions

The Female Quotient is heading to the beach for Cannes Lions 2026. The media and advisory company announced the launch of FQ Beach and Camp on Wednesday (March 25), an […]

CMSWire

NPS Is Lying to You

Your AI interactions generate richer customer data in real time — so why are you still waiting on a survey?Continue reading...

Harvard Business Review

Getting Ready for Agentic AI

An HBR Executive Live conversation with Pinterest CEO Bill Ready.

SEMrush Blog

How One Fractional CMO Uses Semrush One to Layer SEO and AEO Into One Growth Strategy

Learn how David Haas helped Frenos grow from near-zero visibility to 18% in six months using a practical SEO and AI strategy.

Marketing Dive

Walmart, Vizio outline strategy for tying CTV ads to retail outcomes

At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by linear TV buys.

Journal of Consumer Research Advance Access

Brief Commentary: A Framework for Detecting AI Agents in Online Research

AbstractOnline behavioral research assumes survey responses come from humans, yet vision-enabled AI agents can now autonomously complete surveys by capturing screenshots, processing questions, and submitting responses.