My full interview with Alix Earle is out now. Yesterday, I
wrote about my experience meeting the the mega-influencer as she prepared to launch her first brand of her own, Reale Actives. I just published
her full Q&A, where we chat about how to break through as a creator today, what makes influencer marketing successful, and what brands are getting wrong.
Meta and YouTube were found liable in a landmark social media lawsuit. The companies created products that were deliberately addictive and harmed young people,
a jury found. The plaintiff, known as K.G.M., was awarded $6 million in damages; more significantly for these tech giants, the verdict opens the door to success in similar suits. I
wrote about this case last month, after Mark Zuckerberg defended the use of "beauty filters" in court—one of the Instagram features experts said harmed teen and tween girls. Meta and YouTube say they plan to appeal.
The International Olympic Committee just banned trans women from women's sports. "Eligibility for any female category event at the Olympic Games or any other IOC event, including individual and team sports, is now limited to biological females," the IOC
said in a statement. Athletes will be required to take a one-time gene test. The new rules apply to LA 2028.
Two new media deals in women's sports. CBS Sports
signed a multi-year deal for 20 regular-season WNBA games, adding to the media rights the league already negotiated with ESPN, NBC Sports, Prime Video and Versant. Plus the Women's Sports Network signed on
as an official media partner to the NWSL.
