MAR 24, 2026

INSIDE: Private Energy, Creative Inspiration, and Finding Culture.

TODAY I WILL:

Choose clarity over chaos.

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Private Internet Energy

The main feed is starting to feel…a little too curated. So people are quietly shifting their energy elsewhere—into Close Friends, private stories, group chats, and finstas where the pressure to perform just doesn’t exist. It’s less about broadcasting your life to a wide audience and more about sharing with people who actually get you. No overthinking captions, no worrying about engagement, no pretending to be “on” all the time.

This shift is also about control. When everything online feels permanent, public, and open to interpretation, smaller digital spaces offer a sense of privacy that feels rare right now. You can be unfiltered, a little chaotic, even boring—and that’s kind of the point. The content isn’t optimized, it’s just real. Plus, we can’t ignore everyone’s data privacy concerns these days. 

Culturally, we’re seeing a pullback from oversharing. Not everything needs to be content, and not every moment needs to be monetized or aestheticized. Private internet energy is about protecting your peace, your relationships, and your personality from the algorithm.

Because these days, the coolest thing you can be online is a little bit offline.

Turning Your Saved Pins Into Reality 

If you’ve ever saved a perfectly curated Pinterest board and thought, “I’ll do this one day,” consider this your sign. Pinterest is officially turning inspiration into action with its new streaming series, “Bring My Pinterest to Life,” and it’s about to make your dream life feel a whole lot more doable.

Now live, the six-episode series takes real Pinterest users and pairs them with expert creators to transform their ideas into tangible results—whether that’s a home refresh, a personal style glow-up, or a space designed for hosting. It’s equal parts feel-good TV and practical guide, showing exactly how a single Pin can evolve into something real.

The transformations are what make the show feel bigger than your average makeover series. As Malik Ducard, Chief Content Officer at Pinterest, told The Newsette, “‘Bring My Pinterest to Life’ is a natural extension of what Pinterest has always been about—helping people discover ideas they love and giving them the confidence to actually make them happen.” In other words, your saved boards aren’t just aspirational, they’re actionable.

And if you’ve ever wondered why you’re so attached to your boards, there’s a reason. “A board might look like a collection of images,” Malik explained, “but when you start unpacking it with the Pinner, you realize it represents their inner aspirations, memories, and the life they’re trying to create.” What feels like casual scrolling is actually something much more personal—a visual blueprint of who you want to be and how you want to live.

The series leans into that idea, showing how those digital mood boards can come to life with the right mix of creativity and guidance. Viewers don’t just watch the transformations unfold—they can shop them, too. Each episode is paired with curated Pinterest boards, making it easy to save, recreate, and actually follow through on the ideas that resonate.

“We hope viewers feel motivated to try something themselves and realize that their own ideas are more achievable than they might think,” said Malik. “Optimism has always been at the heart of Pinterest. People come to the platform to imagine what’s possible in their lives, and I hope viewers leave this series feeling that same sense of possibility and the confidence to act on it.” 

Notably, when we asked about DIY trends that are standing out now, Malik shared that one standout is a nostalgic return to pen pals, but reimagined. “The data really tells the story: searches for cute stamps are up 105%, snail mail gifts are up 110%, pen pal ideas are up 90%, handwritten letters are up 45%, and pen pal letters are up 35%. It’s a great example of how people on Pinterest are embracing hands-on creativity and finding meaningful ways to connect in a more personal, thoughtful way.”

It’s proof that Gen Z and Millennials want to embrace slower, more intentional forms of creativity and connection. It’s less about aesthetics for the feed and more about meaningful, hands-on expression. We can’t wait to try it ourselves.

There’s a difference between talking about culture and actually living it. Abi Adamson, Founder and Director of The Culture Partnership, has built her career helping organizations close that gap. 

Today, Abi is one of the most compelling voices on what it really takes to build inclusive, high-performing workplaces. From delivering 800+ DEI workshops to shaping culture strategies for global giants (think Spotify, Google, Sony Music, and Wise), she’s helping organizations move beyond performative initiatives and into meaningful change.

Fresh off being named one of The New York Times’ “Stars of LinkedIn,” Abi is continuing to shape the conversation on belonging, leadership, and what it means to truly feel seen at work. 

Her work asks who actually owns culture—and why does it so often feel out of our hands?

Her answer? Culture isn’t something we inherit. It’s something we create—together.

We sat down with Abi to talk about workplace culture, the myth of ownership, and why belonging is a shared responsibility.

What’s the first thing you look for when stepping into a company’s culture?
The soil. In my SERN framework, Soil is the culture people actually experience, not the one on the careers page. I want to know what happens when someone pushes back on a bad idea, who gets listened to,who gets talked over, and what behaviors are actually rewarded versus what the company says it values. I'm also curious about the gap between what leadership believes the culture is and what everyone else experiences. That disconnect is usually where the real work begins. 

You often ask: “Who owns culture?” How would you answer that today—and why does it matter?
This question is the heart of my TEDx talk. My answer? Nobody owns culture, and everybody shapes it. The moment we try to control culture, we stop it from growing. Leaders set the conditions, absolutely. They decide what gets rewarded, who gets opportunities, and what behaviors are tolerated. Those choices shape the soil. Yet culture itself grows from how people treat each other every single day, at every level. It's not something you possess. It's something you nurture together. When organisations treat culture as something to own, they end up policing it rather than cultivating it. 

What drives you to keep showing up and speaking out, even when it’s hard?
I believe everyone has a right to feel psychologically safe at work. To feel like they belong. To feel heard. To be set up for success regardless of their background or how they identify. The challenge is that people are not monolithic. What makes one person feel seen might mean nothing to another. Trying to cater to true individualism is sometimes impossible, and I've had to make peace with that. The work isn't about getting it perfect. It's about keeping the door open, staying curious, and showing people you're willing to learn alongside them.

What does true belonging at work look like to you