Hi there,

Your SEO strategy in 2026 needs to do three things well: create the right content, earn visibility in AI answers, and prepare for agentic search.

• Content Strategy: Our updated guide shows you how to prioritize ideas and build an editorial calendar that drives results, not just traffic.
  • https://backlinko.com/content-marketing-strategy
• AI Optimization: Brian Dean breaks down the kinds of brand mentions LLMs tend to prioritize, and how to improve your chances of showing up.
  • https://www.youtube.com/watch?v=JHxMyS7TaS8
• Agentic Web: Amanda Milligan (my colleague) recently interviewed Crystal Carter from Wix on how agentic search is changing SEO, plus what you can do now to prepare your site for more action-oriented search experiences.
  • youtube.com/watch?v=GZPBfnFTCbw

Happy reading + watching,

Leigh

P.S. Crystal’s interview is part of Search Party, our new weekly video podcast featuring practical SEO playbooks you can put to work right away. Upcoming guests include experts from Angi, Upwork, and Stripe. Subscribe to the channel so you don’t miss the next episode.