Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.A lot of you are emailing me where did the newsletter go. You may not have seen it, but I need several days off...
Using machine learning to automate and optimize ads is familiar to publishers. For years, this tech has helped publishers tune floors and serve the best ads behind the scenes. Now, publishers are exploring automation and optimization through agentic AI.
Most advice on generative engine optimization best practices starts in the same place: find the prompts people are using with AI tools, track which ones give your brand visibility, and build content around the highest-volume queries. The problem?
Tonight, when you’re off the clock, what will you listen to, watch or read? I imagine that most of us would agree that this is a free choice. To watch a silly video on YouTube, read a book on Greek philosophy from the library or scroll your feeds.
In a heated discussion with leading AI scholars Tuesday evening, Eric Schmidt, the American businessman who held the top post at Google from 2001 to 2011, argued that AI systems […]
