| How to stay safe against identity theft |
Fraud cases surged to unprecedented highs in 2025, with artificial intelligence (AI) making it quicker and easier than ever for criminals to steal our cash and personal data.
More than half of cases were identity fraud, in which an innocent person's personal details are used to obtain services such as a bank account, mobile phone contract, credit or insurance. Find out about the latest fraud threats and what you can do to stay safe in 2026.
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| Three travel scams to watch out for
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With the current travel disruption due to the war in the Middle East, and as we head towards the Easter period, holidaymakers should be aware of opportunistic scammers hoping to catch you out.
Scammers are quick to hop on trends to make their schemes more convincing. Take a look at three scams that you are likely to come across if you're planning to travel in the coming weeks.
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| 'I was conned by a fake Virgin Atlantic advert on a search engine'
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We spoke to Ann, who searched online for her airline's phone number, but clicked on a result that connected her to a scammer. The fraudster claimed her flight was at risk of cancellation over 'airport taxes', pressuring her into a £370 card payment, only for the confirmation to come from a suspicious third party.
This is how scammers exploit search ads. Read how Ann fought for a refund and get our expert tips on checking company details to protect yourself from online search scams.
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| Scam sharer tool |
| There's an easy way to make us aware of scams directly with our
scam sharer tool.
Tell us your experiences of phishing emails, fake texts, cold calls and other types of fraud. |
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Stay safe,
Which? Scam Alert Team
P.S. Please share this information with your friends, family and neighbours – anyone who may find it helpful. Alternatively, they can sign up here to receive this directly to their inbox.
You're receiving this email because you signed up to the Which? Scam Alerts. |
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