Frankfurt, Germany, 18 March 2026:  Genesis Motor Europe has today announced the inaugural season of the Genesis European Golf Cup, a new amateur tournament designed to bring golfers and customers together at iconic courses across Europe.

Local Qualifying Tournaments will be held between 1 April and 23 May 2026, across six locations in four European countries:

• 1 April – Golf della Montecchia, Padova, Italy (By Invitation Only)
• 11 April – Gold de Bondues, Lille, France (By Invitation Only)
• 29 April – Olgiata Golf Club, Rome, Italy (Application Deadline: 8 April)
• 9 May – The Grove, London, UK (Application Deadline: 19 April)
• 20 May – Golf Club Carimate, Milan, Italy (Application Deadline: 19 April)
• 23 May – Golf Club Kornberg, Frankfurt, Germany (Application Deadline: 24 April)

At each event, up to four winners will secure a place to participate at the European Final taking place at The Renaissance Club during the Genesis Scottish Open. Finalists will be hosted as guests of Genesis at the tournament from 11 to 13 July, playing in the Genesis European Golf Cup Final on 13 July.