Digiday Research is looking at how publishers are generating revenue today — across advertising, events, subscriptions and other streams.
If you’re a publishing leader, we’d value your perspective. Participants will receive the full research report when it’s published, normally available only to Digiday+ members. Just enter your email at the end of the survey to receive it.
Many marketing activities create value beyond short attribution windows, but advertisers have lacked reliable ways to measure these longer-term effects with the same confidence as short-term metrics.
The in-flight audience is highly engaged, educated, more likely to have a high income, recall ads, etc. — enabling advertisers to reach their target audiences more effectively.
