Hi there —

Alright… it’s time… let’s talk spring cleaning. And no, I don’t mean your garage, your closets, or the paperwork you’ve been avoiding in your junk drawer. I mean, your systems.

Because this time of year always makes people want to reset things a little (like opening the windows, clearing the clutter, starting fresh). And honestly, the same thing can happen inside your business.

A few months of being busy (or let’s be real… very busy) and suddenly there are contacts you meant to follow up with, deals sitting quietly in your pipeline, and notes scattered across places you definitely meant to organize later. It happens to everyone!

Sometimes a quick system clean-up is all it takes to see things clearly again! So consider this your gentle spring reminder: a little tidying in your CRM can go a long way.

(And if you don’t have a CRM, it may be time to consider one… especially if you live in Google Workspace!)

Today’s spark:

• If you’ve ever worried your business is too niche… it might actually be the thing that makes people trust you faster. (That’s what worked for ZoomChef!)

• We might be in a “trust recession” — and more founder content might not be the solution people think it is.

• Who else needs at least three cups of coffee to start the day? If your inbox feels the same way, this Coffee with Copper webinar might be the little jolt your email habits need.

• Turns out 91% of people are already using AI every week (I am one of those people)! But how each generation feels about it might surprise you.

• Plot twist: the next big business trend might be… grandma hobbies.

• Only 2% of women-owned businesses hit seven figures (!!) — here’s what it actually takes to get there.

• “I’m just a girl”… meet the women across Copper building the product, writing the code, running the campaigns, and keeping things moving.

Hope something in here sparked an idea… or gave you a reason to finally tackle that follow-up, clean up that pipeline, or start your day with a fresh perspective.