Hi Pawe?,
Here is what authority building looks like when it works across both systems.
A moving company came to us with a common problem. Decent service pages, steady local traffic, but no visibility in AI search and limited domain authority.
We built a campaign focused on earning backlinks from reputable, relevant domains. Not bulk placements. Editorial, contextual links from sites that both Google and AI systems already trust.
The results over the campaign:
- 200 backlinks from reputable domains
- 39% increase in organic traffic value
- 36 new AI citations across ChatGPT, Perplexity, and others
That last number is the one worth sitting with.
The same links that strengthened their Google rankings also created the trust signals AI needed to start citing their brand. Two systems, one strategy.
This is what we mean when we talk about authority signals feeding both channels. The work is the same. The payoff is now doubled.
