ChatGPT and other AI chatbots could divert shoppers from retailer sites, putting the $38B retail...
ChatGPT and other AI chatbots could divert shoppers from retailer sites, putting the $38B retail...
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Tuesday, March 10, 2026
 
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Digiday
How AI could disrupt retail media’s $38 billion search ad market
ChatGPT and other AI chatbots could divert shoppers from retailer sites, putting the $38B retail search market at risk.
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Search Engine Roundtable
Google Discover Follow Widget Home Card
Google is testing a new widget for the Google Discover feed where you can follow news publishers and/or topics. It is called the "home follow widget."
 
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Adweek
Women in Advertising Are Closing Every Gap They Can. The Pay Gap Persists Anyway
A new study finds women in advertising earn up to 8% less than men even after controlling for every known variable, pointing to managerial gatekeeping, workplace social dynamics and a culture of opacity as the forces keeping the gap alive.
 
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Search Engine Roundtable
Google: Trending Posts & Discussions Added To What People Are Saying
Google added "Trending posts & discussions" title under What People Are Saying section within Google Search results. It also has those favicons at the top, which I don't think is new but it is all part of the package.
 
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Marketing Dive
Horizon Media pilots AI solution to detect cultural shifts mid-campaign
The tool developed by Sightly and Vurvey Labs helps brands quickly respond to news developments that could affect perceptions of campaign messaging.
 
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Marketing Dive
Knorr taps into viral social trends with latest dating-focused campaign
The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media tie-ups and events.
 
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Adweek
Adidas Originals’ Top Marketer Reveals the Keys to Cultural Cachet
Annie Barrett has a playbook to ensure Adidas Originals is always part of the conversation, from the runway to the World Cup.
 
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Digiday
In graphic detail: How Anthropic’s Pentagon refusal is paying off in downloads, brand trust and enterprise deals
OpenAI's Pentagon deal seemed to spark uproar among its users, many of whom were against it. Anthropic's refusal to agree to the terms was seen by users as the more trustworthy alternative.
 
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Social Media Today
Instagram, LinkedIn and Threads engagement declined in 2025
Facebook, Pinterest and TikTok rates increased slightly, while X post engagement grew significantly, according to a report from Buffer.
 
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Brain Pickings
What Makes a Soul Mate: Roxane Gay on Loving vs. Being in Love
"It isn’t perfect, not at all. It doesn’t need to be. It is, simply, what fills you up."
 
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Hubspot
Answer engine optimization strategy beyond basic SEO and AEO tactics
If you’re not in the trenches of search every single day, it’s hard to know how seriously to take answer engine optimization strategy.
 
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Clickz
Why Stitch Fix Is Doubling Down on Human Stylists as AI Gets Better
The shopping journey has always involved a kind of surrender. You surrender to a brand’s editorial curation when you browse a site. You surrender to an algorithm when it populates your feed.
 
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SPONSORED WEBINARS
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American Marketing Association
How to Turn Events into a Content Engine

In this session, we’ll explore how both virtual programs and in-person tentpole events can be intentionally architected to fuel full-funnel growth.

 
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