March 9, 2026  |  SIGN UP

PRESENTED BY

Sara Jerde
DIGIDAY, MANAGING EDITOR

As one might expect, as the race to win “generative engine optimization" continues — the cottage industry to address it — is growing. Creator talent agencies are growing too.

AI is everywhere in our coverage — including how it could upend marketers’ retail coverage — or how Meta’s LLM bet has yet to touch its core ads business.

We also take a look at how long-form creators eye taking over TVs – and chasing bigger brand budgets.

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MEMBER EXCLUSIVE

Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming

A wave of new GEO vendors promises improving visibility in AI-generated search, though some question how effective the services really are.

THE CREATOR ECONOMY

How creator talent agencies are evolving into multi-platform operators

The legacy agency model is being re-built from the ground up to better serve the maturing creator economy – here's what that looks like.

PARTNER INSIGHTS FROM SEEDTAG

Neuro-contextual AI moves targeting beyond identity to intent

Neuro-contextual AI allows advertisers to move beyond identifying who a consumer is to understanding where to reach them, how to capture their attention, why they are engaging and how they feel. Relevance is defined by a user’s cognitive state rather than demographic categories.

GENERATIVE AI

How AI could disrupt retail media's $38 billion search ad market

ChatGPT and other AI chatbots could divert shoppers from retailer sites, putting the $38B retail search market at risk.

A MESSAGE FROM KROLL SETTLEMENT ADMINISTRATION

What to know about pending Google AdX ad exchange litigation

Anyone who’s used Google’s AdX ad exchange or Google Ad Manager (GAM) to sell open-web display advertising space may be affected by a class action lawsuit. The lawsuit concerns whether Google violated federal antitrust laws and overcharged for use of its AdX ad exchange platform. Google denies these allegations and any wrongdoing. The Court has not come to a decision. Publishers who are part of the Class have rights that are affected whether or not they act. Visit AdXClassAction.com for more information.

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GENERATIVE AI

'Not a big part of the work': Meta’s LLM bet has yet to touch its core ads business

Meta knows LLMs could transform its ads business. Getting there is another matter.

THE CREATOR ECONOMY

Long-form creators eye taking over TVs – and chasing bigger brand budgets

Long-form episodic creator content is drawing in large numbers of highly engaged viewers, but ad budges are lagging behind. We explore why.

PARTNER INSIGHTS FROM APPSFLYER

Why AI doesn’t fix measurement — it raises the stakes for CMOs

AI systems are remarkably good at creating confidence. But confidence built on automated, default recommendations can lead to rapid, poor decision-making. By implementing mobile-grade measurement standards, marketers give AI a grounded identity source and behaviors from which to work. Without that, they may get faster, but not better, optimization.

PARTNER INSIGHTS FROM VIASAT ADS

How real views and more precise retargeting make the case for in-flight advertising