OpenAI announced GPT-5.3 Instant and said it "delivers more accurate answers, richer and...

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Thursday, March 5, 2026

Search Engine Roundtable

ChatGPT's GPT-5.3 Instant May Show Fewer Links In Web Search Results

OpenAI announced GPT-5.3 Instant and said it "delivers more accurate answers, richer and better-contextualized results when searching the web, and reduces unnecessary dead ends, caveats, and overly declarative phrasing that can interrupt the flow...

Chief Marketer

The Trade Desk Welcomes OpenTTD, The Partner Integration Portal To Rule Them All

Add another “Open” to the list. The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal called OpenTTD.

Digiday

Omnicom Media North America CEO Ralph Pardo on integration and disintermediation

Ralph Pardo, CEO of Omnicom Media North America, explained how far along the holding company is in absorbing IPG's agency brands, as well as why they were kept alive.

Chief Marketer

What Marketers Miss When Their Data Isn’t Inclusive

Marketers endlessly talk about growth and ROI, but they leave potential on the table when they don’t fully measure key segments of their audience.

Digiday

Future of TV Briefing: How Paramount’s and Warner Bros. Discovery’s ad tech stacks stack up

This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine.

Marketing Dive

Graza olive oil enters new category with largest paid campaign to date

“Seriously Serious” uses absurdist humor to highlight how the marketer is bringing its quality-first approach to the mayonnaise category.

Clickz

Why Allbirds Ditched Earned Media Value and Built an Influencer Measurement Model That Finance Actually Trusts

Every influencer marketer has the same nightmare conversation. The CFO asks for the revenue number. The marketer opens a dashboard full of impressions, engagement rates, and something called earned media value. The CFO does not care.

Seth's Blog

The Uncanny Valley

Seth Godin's Blog on marketing, tribes and respect

Adweek

Total Wine’s Brian Gelb on Intent-Based Leadership and Retail Growth in a Challenging Market

Plus, how Total Wine stays focused on service, selection, and sharp pricing.

Adweek

Retail Reloaded: Sam’s Club Is Redefining Membership Experience in the AI Era

The retailer is evolving beyond price and assortment to compete on something far more defensible.

Fast Company

Burger King drags McDonald’s with new video of its president taking a bigger bite of a burger

McDonald’s widely panned Instagram post of its CEO tentatively sampling his own company’s food has led to a social media frenzy—and reactions from competitors.The battle of the burgers is on. But at the center, there’s no actual fast food.

Social Media Today

Almost half of US consumers use TikTok as a search engine

The app’s use as a discovery tool is rising as users turn to its short-form videos and personalized content to find information, according to research from Adobe.