The Australian Government has released the THRIVE 2030 Action Plan to 2030. This action plan supports the ongoing work under THRIVE 2030, Australia’s national visitor economy strategy.
The tourism and travel sector is one of Australia’s largest services exports and supports 360,000 businesses and 696,000 jobs. The Action Plan to 2030 outlines the Government’s commitments to support the sector grow to $230 billion in short-term visitor spend by 2030.
Austrade’s Office of Tourism and the Visitor Economy and Tourism Australia will collaborate with Australian Government agencies, states and territories and industry on delivery of the action plan.