Launch of the THRIVE 2030 Action Plan to 2030

The Australian Government has released the THRIVE 2030 Action Plan to 2030. This action plan supports the ongoing work under THRIVE 2030, Australia’s national visitor economy strategy.

The tourism and travel sector is one of Australia’s largest services exports and supports 360,000 businesses and 696,000 jobs. The Action Plan to 2030 outlines the Government’s commitments to support the sector grow to $230 billion in short-term visitor spend by 2030. 

Austrade’s Office of Tourism and the Visitor Economy and Tourism Australia will collaborate with Australian Government agencies, states and territories and industry on delivery of the action plan.

More tourism grants for the Reef

New Austrade-administered tourism grants are opening as the Australian Government continues to deliver on election commitments. Ahead of a major ‘Kids for the Reef’ program that will subsidise school excursions to the Great Barrier Reef from later this year, $480,000 in tourism operator support grants are available as well as $520,000 in tourism operator training funding.

Significant infrastructure projects in Australia’s tourism industry

Office of Tourism and the Visitor Economy’s latest Tourism Investment Monitor 2024–25 was released by Tourism Research Australia (TRA) late last year and details investment in 3 key tourism segments. It highlights that the outlook for Australia’s visitor economy is being backed by a strong pipeline of 363 projects (with a value greater than $20 million), worth a total $74.5 billion – an increase of $11.1 billion and 17 projects on last year.