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SAP SALES & SERVICE CLOUD NEWSLETTER

Highlights from SAP Customer Experience & Beyond – February 2026

Discover upcoming events, new resources, and expert services — from AI-driven CX insights and whitepapers to transition guides and success tools — designed to help you connect everything, simplify operations, and unlock greater value with SAP.

News

The CX Leaders Playbook: Harness AI to Transform Customer Experience

Oxford Economics and SAP reveal how agentic AI is reshaping B2B and B2C interactions, enabling personalized, proactive, and consistent experiences. The playbook shows how modern CX leaders move beyond managing touchpoints to building data-driven strategies, leveraging AI-ready insights, and evolving service operations. Released in February 2026, these practical insights help businesses bridge the gap between brand promise and customer reality, accelerate growth, and deepen loyalty in a rapidly evolving digital landscape.

Unlock AI-driven CX strategies

The SAP Innovation Awards for 2026 want to hear your story!

Each year, the SAP Innovation Awards celebrate the achievements of future-minded companies and individuals that have harnessed the power of the latest SAP products and cloud technologies – including Artificial Intelligence (AI) or Generative AI – to create positive economic, environmental, and social change.

And now, you are invited to participate in the upcoming 2026 SAP Innovation Awards. This is a much-coveted opportunity to showcase how you use SAP technologies to differentiate yourself, achieve tremendous results, and adapt to dynamic customer needs!

Showcase your innovation

Joule Agents: Utilities Customer Self-Service Agent

Learn how utility providers can deliver round-the-clock support at a lower cost while building stronger customer relationships. With the Utilities Self-Service Agent, customers can get answers anytime, across any channel, in many languages, and in a human like reaction. Discover how to build stronger customer trust and loyalty by making service faster, easier, and more personal.

Learn more

Eurolast: Delivering personal trust at enterprise scale with SAP CX solutions

Committed to delivering “handshake quality” relationships at enterprise scale, Eurogast Österreich GmbH needed to unify 10 independent wholesalers under one customer experience. To create seamless interactions across 40,000+ hospitality customers without losing their personal touch, the foodservice distributor turned to SAP’s CX portfolio.

Watch the video

Webcasts & events

SAP Sales Cloud Version 2, Sales and Foundation topics: Q1/2026 Release Overview

SAP Service Clou