SAP COMMERCE CLOUD NEWSLETTER

Stay Ahead with the Latest from SAP Commerce Cloud – February 2026

From AI-driven discovery to unified omnichannel execution — get the insights, updates, and innovations that help you deliver seamless experiences, accelerate growth, and deepen customer loyalty.

News

The CX Leaders Playbook: Harness AI to Transform Customer Experience

Oxford Economics and SAP reveal how agentic AI is reshaping B2B and B2C interactions, enabling personalized, proactive, and consistent experiences. The playbook shows how modern CX leaders move beyond managing touchpoints to building data-driven strategies, leveraging AI-ready insights, and evolving service operations. Released in February 2026, these practical insights help businesses bridge the gap between brand promise and customer reality, accelerate growth, and deepen loyalty in a rapidly evolving digital landscape.

Unlock AI-driven CX strategies

The SAP Innovation Awards for 2026 want to hear your story!

Each year, the SAP Innovation Awards celebrate the achievements of future-minded companies and individuals that have harnessed the power of the latest SAP products and cloud technologies – including Artificial Intelligence (AI) or Generative AI – to create positive economic, environmental, and social change.

And now, you are invited to participate in the upcoming 2026 SAP Innovation Awards. This is a much-coveted opportunity to showcase how you use SAP technologies to differentiate yourself, achieve tremendous results, and adapt to dynamic customer needs.

Showcase your innovation

The New Loyalty Advantage: How B2B Brands Are Winning by Thinking Like B2C Leaders

Loyalty is no longer split between consumers and businesses—it's converging, fast. Brands that deliver emotionally resonant, seamless experiences at every touchpoint are unlocking stronger retention, bigger share of wallet, and advocacy-fueled growth. This interview breaks down why loyalty is more fragile than ever and how leading organizations are turning human‑centric engagement into a competitive edge.

Watch what’s powering loyalty led growth

Dive into the insights driving loyalty transformation

Webcasts & events

Replay: The Customer Experience Leaders' AI Playbook: The Secrets to Your Success

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Agentic B2B Commerce: Finding the Fast Track to Profitable Growth