Live Nation had its biggest year yet for concert attendance. Print book sales are at a record high. The vinyl record industry has enjoyed a resurrection.
Google's AI Shopping tab is now pushing shoppers and searchers to find more products. The prompt responses to your queries can display "Show more products" and other links to get you to view more products.
Between struggling to be remembered in a sea of ads overwhelming consumers and guaranteeing actual people see an ad, many advertisers continue to battle with ad fatigue, low recall, fraud and more.
Though revenue growth has become the focus amid the pressure to navigate disruption and economic uncertainty, its important to note the study’s findings don’t suggest that CMOs no longer see long-term brand building as part of their job.
Great Clips’ recent promotion featuring Kirk Cousins and Jesse Palmer drove an 11.6% increase in sales. The salon’s new VP of marketing shares the highlights and strategy behind the campaign.
In a deal estimated to be worth $15M Israeli artificial intelligence firm, AUI, acquired California-based customer service start-up Quack AIContinue reading...
