The Winter Olympics show us how far streaming live sports has come

The Winter Olympics show us how far streaming live sports has come – and how much linear...

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Monday, February 23, 2026

Chief Marketer

Gold Medal CTV

The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are pulling back on ad spend, as they steer through economic challenges and the ripple effects of policy decisions.

CMSWire

Stable Teams, Flexible Capacity: A Smarter Model for Marketing Agility

Persistent teams build trust and predictability. Structured flex patterns — not reactive reshuffling — allow leaders to handle spikes without sacrificing flow.Continue reading...

Digiday

Omnicom's lack of surprises in its 2025 earnings is both a good and bad thing

It was wise of Omnicom to report its fourth-quarter and full-year 2025 earnings after the market closed on Wednesday, since its stock gained in …

Search Engine Roundtable

Daily Search Forum Recap: February 20, 2026

Here is a recap of what happened in the search forums today...

Adweek

EXCLUSIVE: Ex-Meta Retail Media Lead Steve Biddle Named Chief Commercial Officer at Zitcha

The exec is focused on retail advertising's growth.

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

Adweek

AI Is Moving Faster Than Agency Contracts

Survey data shows AI reshaping agency workflows while most contracts, pricing models, and governance policies remain unchanged.

Search Engine Roundtable

ChatGPT Ads From Expedia Spotted In The Wild

As you know, OpenAI said they would release ads in ChatGPT and then about ten days ago, said the ads went live for a limited number of users. Since then, we have not seen reports of anyone seeing ads in the wild within ChatGPT until now.

Harvard Business Review

Leaders, Consider Pausing Before Acting on Employee Feedback

A new study finds that oftentimes when leaders change their behavior too quickly, employees see them as less authentic.

Social Media Today

Meta Outlines Its Plan To Manage Integrity During the US Midterm Elections

The company’s safety and security measures will include ad restriction policies and artificial intelligence labeling.

Marketing Dive

Walmart raked in $6.4B from ads last year. Execs see plenty runway ahead.

Marketplace offerings and Vizio provide additional U.S. growth opportunities while recent structural changes are meant to support global expansion.

Chief Marketer

NBA All-Star 2026: Vaults, Giant To-Go Bags, an ‘AI Mode’ Gallery and a Rolling Logo

NBA All-Star 2026 had a milestone weekend, not only for its 75th anniversary, but also for breaking viewership records.

Marketing Dive

Loyal customers think brands place more value on new shoppers, survey finds

Customers want brands to recognize them as loyal customers, and they’re looking for more than discounts or rewards, according to EY’s Patricia Camden.