“It is said that you know an idea is great if it is obvious—but only after you have been given it. Pine’s first great idea was The Experience Economy. Now he builds on that with The Transformation Economy. An inspiring call to action for both companies and each one of us.” —Roger L. Martin, author and former Dean of the Rotman School of Management
Nearly three decades ago, Joe Pine predicted the shift from an economy driven by things to one driven by experiences when his book The Experience Economy became a bestseller and offered a new blueprint for customer strategy. Now he has detailed the next phase: customers increasingly want more than memorable experiences—they want to be transformed.
In The Transformation Economy, Pine defines this new economic shift in which businesses help customers accomplish their goals—whether improving health, increasing wealth, developing wisdom, or finding purpose.
On March 10, Pine will join us to talk about the emerging Transformation Economy, in which businesses thrive by fostering human flourishing. He argues that businesses that don’t offer ways to facilitate those transformations aren’t just leaving value on the table. They’re on their way to becoming commodity suppliers to competitors that understand what customers truly want.
Join us to discover how to be a part of the Transformation Economy.
Register to confirm your place. You will receive the online link to the event in your confirmation email. You can also purchase a copy of The Transformation Economy at the discounted price of £23.00 by choosing the webinar + book/ebook ticket option. Please note the print edition can only be sent to UK residents, but the ebook is available wherever you are based.
