|
FEBRUARY 20, 2026 |
|
|
|
In this edition: |
| |
Was this email forwarded to you? Sign up here. | | | |
|
TOP STORY |
|
|
|
As social media platforms become more crowded and competition intensifies, the biggest gains are showing up in places many marketers don’t expect, and often through formats that run counter to conventional wisdom. |
|
|
|
| | | |
|
IN THE NEWS |
|
Supreme Court strikes down Trump tariffs, opening door to retail and ad relief. The Supreme Court has ruled that most of President Donald Trump’s tariff policies, which were imposed under the International Emergency Economic Powers Act (IEEPA), are unconstitutional. |
|
|
|
Omnicom revenues jumps 28% after IPG close—but expect a turbulent year. Omnicom’s first earnings report since closing its acquisition of Interpublic Group offers an early look at the scale of the combined company—and the integration work ahead. |
|
| |
Walmart’s advertising business is scaling rapidly even as growth rates begin to normalize. Walmart’s advertising business is scaling rapidly even as growth rates begin to normalize. |
|
| |
Snapchat+ hits 25 million subscribers, signaling a broader shift beyond ads. Snapchat+ has surpassed 25 million subscribers, marking a new milestone for Snap’s non-advertising business. |
|
| | | |
|
ANALYSIS |
|
|
|
Retailers face an uphill battle when it comes to loyalty and enticing repeat customers in 2026. Customers challenged by high prices are searching for the best deals wherever they can find them. And compared with practical considerations like convenience and customer satisfaction, brand love isn’t as effective in influencing customers as some marketers think. |
|
|
|
| | | |
|
PODCAST |
|
|
We discuss three big questions surrounding Amazon right now: Can it maintain its ad revenue momentum in 2026? Is AI spending a problem? And is it ready for agentic commerce? | | |
| |
|
| | | | |
