Hi there,

For years, mobile meant gaming. Marketers built strategies around it, and ad dollars followed. But last year, non-game apps, led by GenAI, streaming and social, out-earned games for the first time. Consumer attention is being redistributed across new categories, and the advertising opportunities are shifting with it.

On February 24, join us for a live Tech-Talk Webinar, “The New Mobile Reality: Attention, AI, and the Race for Consumer Time,” presented by Sensor Tower. Lexi Sydow, Chief Analyst at The ATTN Economy, and EMARKETER analyst Emmy Liederman will cover:

• Why GenAI is changing mobile behavior faster than expected
• Where ad spend is moving across retail, streaming, gaming, and sports
• How to adjust your marketing strategy as mobile becomes more global and competitive

SAVE YOUR SEAT 

Best,
EMARKETER 

Presented by Sensor Tower