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FEBRUARY 19, 2026 |
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Key stat: 61% of US digital media professionals are excited about AI developments in digital media and look forward to advertising within AI-generated content, according to a December report from Integral Ad Science and YouGov. |
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Beyond the chart: |
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There is no shortage of inventory to be excited about. AI-generated content now accounts for 51.7% of new English-language articles, up from 7.8% in late 2022,
according to Graphite, meaning more than half of the web's fresh content is AI-produced and available for ad adjacency.
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Meanwhile, not everyone shares the optimism. 29.3% of marketing professionals say AI-generated content flooding channels is their top industry concern,
according to CoSchedule, and 31.4% say organic search and SEO have seen the biggest performance decline as a result. |
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Use this chart: Drop this in your next media planning or brand safety review to show that industry resistance to AI-adjacent advertising has all but disappeared. Use the 61% figure to push back on outdated brand safety objections. Show this to teams still blocking AI-generated inventory from their media buys. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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We prepared this article with the assistance of generative AI tools and stand behind its accuracy, quality, and originality. | | | |
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