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Fighting for journalism and profitable news media
National press sales figures go dark | Spectator hits record sales with new subscriptions tech
And The Sun grows its video audience to 1bn+ monthly views with 25 new shows
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Good morning from the team at Press Gazette on Thursday, 19 February.
This newsletter is brought to you in association with Opinary – the audience engagement platform behind polls in The Times, FT, DMG & more.
Explore what you can learn from leading publishers’ successful engagement and retention strategies surrounding interactive reader formats.
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🗞️ A monthly staple of Press Gazette coverage comes to an end this week as Reach national newspaper titles withdraw from public ABC auditing.
The move means that the Mail titles, Metro, i and the FT are the only UK-wide national newspapers still publishing print sales data.
You will need to be an ad buyer willing to sign an NDA in order see all the UK national press sales figures in the future (unless we can find a mole, we pay cash for stories!) .
We have the final national press ABC tallies here, including guestimates of where the other privately audited titles are and a look back at the historical circulation trends.
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🤔 Thankfully UK magazines are still publicly ABC audited... up to a point.
New UK ABC magazine industry sales figures combine print and digital circulation in one tally.
There are two complications though, which flatter the numbers and have left your hardworking Press Gazette team scratching their heads and sweating over spreadsheets.
If one magazine article is read on a news aggregator like Apple+ that counts as a sale. And readers who subscribe to print and digital editions get counted twice in many cases.
We will attempt to see through the fog of stats to give you a clear-eyed view of the state of the industry over the next few days.
The last one of these may still look like it was put together by undergraduates armed with typewriters, craft knives and Pritt Sticks but it now sells more than most national, newspapers.
Sun director of video Jon Lloyd explained how his 80-strong team grew the audience to more than one billion monthly views after launching 25 new video formats over the last year.
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