It’s Kate from Selzy here. I have a confession: my swipe files and bookmarks are full of really good (and beautiful!) emails, great subject lines, clever copy, stunning designs. And I absolutely cannot go without them.

But what has always been hardest is understanding what goes around all those great designs.

The focus of visuals is not our fault, email marketing has always been very visual.

But when I’m thinking about recreating someone else's success, I feel like the most important things are sometimes behind the scenes. Like, I can copy the subject line and the discount. But the timing, the triggers, the logic behind it all — that's often invisible.

What if we could share the blueprint?

How to find this information? There are several common sources (you probably won’t find all the detail there, but it’s still more than screenshots):

For the latter, we built something at Selzy that changes how I think about inspirational and sharing experience — you can now share any Selzy automation scenario as a template.

Not just a screenshot or a PDF — the actual logic: triggers, timing, decision points, channels. Important note: but not your subscriber data, IDs or access data. Your private things stay private.

Next time, when you share a template, you share the structure and the logic while specific industry and wording doesn’t matter, a lot of approaches are universal.