Bad Bunny’s expansive performance, underscored with messages of love and acceptance, translated...

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Wednesday, February 11, 2026

Adweek

Bad Bunny’s Halftime Show Wasn’t a Gamble. It Was an NFL Growth Strategy.

Bad Bunny’s expansive performance, underscored with messages of love and acceptance, translated into a perception lift for the NFL as a whole.

CMSWire

Messaging Apps Are Rewriting Customer Service — Quietly and Asynchronously

Asynchronous messaging, RCS and conversational AI are reducing contact center pressure while meeting customers where they already spend their time.Continue reading...

Marketing Dive

CeraVe dubs NBA’s Durant its ‘Face of Legs’ in social-first campaign

The global effort responds to viral posts mocking the Rockets star for his dry skin, including through a Mean Tweets-inspired video.

Social Media Today

Snapchat Launches AI-Powered Lens Promotion With Gucci

Expanded considerations for Snap's AR Lens promotions.

Chief Marketer

Experiential Marketing Trend of the Week: Mountaintop Activations

Temperatures are low but engagement is high this winter as brands bundle up and take their tactics to the slopes.

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

Marketing Week

Gucci owner plans to up brand investment to ‘reignite desirability’

Kering's CEO admits the luxury business had cut above-the-line investment but would now be upping focus on activity that "speaks to consumers".Source

Marketing Dive

Ulta Beauty taps women athletes for marketing push

The retailer enlisted a group of professional female athletes to participate in omnichannel marketing, including digital trading cards.

Search Engine Roundtable

Google AI Mode Tests Citation Icons At Bottom Of Answers

Google appears to be testing showing the citation favicon site icons at the bottom of the answer in AI Mode. This is in addition to where it normally shows those icons, at the top right of the card stack, on the side of the answer response.

Adweek

2026’s Super Bowl Ads Are More Diverse, but Celebs Still Skew White

LGBTQ representation dropped for the second year in a row.

Search Engine Roundtable

Google Search Ranking Volatility Gets Heated Again February 10th

I am seeing some early signs of yet another unconfirmed Google Search ranking update with more volatility touching down today, February 10th.

CMSWire

Should You Move on From Customer Journey Mapping?

You should. Time for customer journey management.Continue reading...

Social Media Today