Fashion’s Hot List
Fashion’s heat check is in, and according to the latest Lyst Index—fashion’s most data-driven popularity contest, which tracks 160 million shoppers’ habits to reveal the most-wanted brands and products of the moment—the fashion that everyone actually wants right now sits at the intersection of timeless and wearable.
Saint Laurent kept its #1 position as a favorite, with the Vendôme Slingback Pumps named one of the hottest products, giving evidence that sharp, refined footwear still signals fashion authority. However, according to the data, recent months have also shown the continued rise of brands that balance polish with accessibility. The brand COS ranked in third place on the hot list due to a 60% increase in demand quarter-over-quarter as shoppers double down on elevated basics that feel modern, intentional, and wearable everywhere.
Other brands included Miu Miu in second place, followed by Ralph Lauren in fourth. Prada, Coach, The Row, Burberry, Gucci, and Moncler rounded out the top 10. If the Lyst Index proves anything, it’s that fashion’s collective mood is shifting. The hottest items right now lean toward being modern classics. Quiet luxury isn’t disappearing, but it is evolving with a more hardwearing sensibility that is emerging alongside the cashmere-heavy elegance that defined previous seasons.
This winter, the fashion crowd is looking for practical outerwear, simple yet elevated accessories, and knitwear that signals a mindset focused less on spectacle and more on longevity and versatility. Shoppers are repeatedly choosing refined staples over flash, and it’s clear that confidence, comfort, and clothes that actually last are what’s defining fashion right now.