Sports is the most discussed topic on X, which makes it a key focus for Threads as well.

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Monday, February 9, 2026

Social Media Today

Threads Looks to Tap Into Super Bowl Engagement

Chief Marketer

For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception

Direct-to-consumer grooming brand Manscaped is about to make its Super Bowl debut, as is Ro, a challenger telehealth startup and, as of 2024, a GLP-1 provider.

Chief Marketer

Oikos Opts for Streaming With its Super Bowl LX Ad

For its seventh Super Bowl commercial, Protein yogurt brand Oikos has gone with streaming rather than traditional TV, amplified with retail activations, ads on retail websites and social content.

Adweek

EXCLUSIVE: Scope3 Cuts Engineering and Sales Staff in Second Round of Layoffs in 5 Months

The adtech startup confirmed it reduced headcount last week as it pursues a new strategic direction focused on agentic media trading.

Adweek

Streaming Ratings, Week of Jan. 5: Stranger Things and Landman Still Lead

Four titles had over a billion viewing minutes

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

Digiday

How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year

Food and beverage executives say a Super Bowl campaign sets the tone for the year.

Digiday

Programmatic is drawing more brands to this year’s Winter Olympics

Widening programmatic access to streaming coverage of the Milan-Cortina Games is enabling smaller advertisers to get their feet in the door.

Search Engine Roundtable

Google AI Mode Follow Up Search Suggestions

We saw Google test follow up questions below the AI Mode responses back in July. Now Google is testing follow up search suggestions, not necessarily in question format, at the bottom of some AI Mode results.

CMSWire

When Contact Center AI Starts Working Against Agents

AI promised relief. Instead, many agents are juggling dashboards, prompts and metrics that quietly increase stress and erode judgment.Continue reading...

CMSWire

Digital Experience Orchestration, AI Agents and Harmonization on Full Display at Ibexa Summit

At its Lisbon Summit, Ibexa laid out a vision for agentic AI built with guardrails, accountability and customer trust at the center.Continue reading...

Moz

How to Build AI Citations — Whiteboard Friday

Learn how to build AI citations and rank in ChatGPT and Gemini. Charlie Marchant explains how to research prompts, analyze sources, and use proactive outreach to get your brand referenced in AI answers.

Social Media Today