Monday, February 9, 2026

Trump Accounts, Epstein files and GLP-1s: 3 Super Bowl ads that reflect today’s biggest conversations

Good morning, MPW Daily readers! In today's newsletter: Jennifer Garner calls me hours after taking Once Upon a Farm public, Sanae Takaichi consolidates power in Japan, and the national conversations that stood out during the Super Bowl.

During last night’s Super Bowl, three ads caught my eye. (As did Bad Bunny, of course!)

The first was a spot representing a group of survivors of abuse by Jeffrey Epstein. They implored the full release of the Epstein files. Three months after the Epstein Files Transparency Act was signed into law, the release of the files has been anything but transparent, the ad said. Faces of the survivors of abuse, now grown women, flashed on the screen, with black marks blocking their mouths, as if gagged and silenced. They held photos of themselves as teen girls—and said those girls deserve the truth. The women said they are “standing together” and directed their message toward Attorney General Pam Bondi. “It’s time for the truth,” they said. And today, multiple lawmakers will view unredacted versions of the files.

An ad aired for the new Trump Accounts (or 530A accounts), tax-advantaged, IRA-style savings accounts for children, seeded with $1,000 for those born between 2025 and 2028. Meanwhile, some brands are figuring out how to take advantage of the launch, like the registry platform Babylist. CEO Natalie Gordon told me last week that Babylist is preparing educational content to help parents understand the accounts and is building ways for parents to register for friends and family to contribute. “We are really excited to facilitate gifting into your baby’s future,” Gordon told me. “The name of Trump accounts is a branding move, but the actual accounts are not about politics, and so we feel really great about them.”

And Serena Williams was back on Super Bowl screens again (last year she appeared with Kendrick Lamar), this time promoting GLP-1 drugs through her partnership with Ro. The ad is getting mixed feedback, including some criticism; Williams has spent the past several months articulating why she has chosen to be so vocal about GLP-1s.

More news below!

Emma Hinchliffe
emma.hinchliffe@fortune.com

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ALSO IN THE HEADLINES

Sanae Takaichi pulled off her snap election. Japan's first female PM called the election with the hope of consolidating her ruling coalition. A new two-thirds majority in the lower house gives her the ability to enact her conservative agenda, including revisions to Japan's pacifist constitution long sought by her party. Takaichi's popularity helped her party win in a landslide this time. NPR

Jennifer Garner took Once Upon a Farm public on Friday. She gave me a call from the New York Stock Exchange Friday afternoon and said going public (rather than exiting through a sale) keeps the children's food brand's mission intact. "Keeping this company independent, by running this company ourselves, really gives us the chance to stay true to our values of trying to democratize great food for all kids and be parents' ally as we serve families," she told me.

The role of women in Epstein's world. Women are ornamental to a world entirely populated and controlled by rich men. Emails to men trade coveted introductions and misogynistic and objectifying jokes. Emails to and about women are as assistants, plus-ones, and providers of sex.

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