A Journal of Marketing study finds that the first like on an ad has a powerful influence, but as more likes accumulate, their impact on clicks diminishes. Here’s what this means for marketers.
As AI-generated hoaxes become indistinguishable from reality, discover the essential detection tools and workflows needed to safeguard your institutional integrity.
After all, conversing with AI is unlike how we would traditionally search, since requests can be far more detailed, or occur in the middle of longer conversations. AI responses are also less consistent than organic search results, with both brand…Read more ›
The Seattle Seahawks and the New England Patriots aren’t the only ones focused on their performance. Marketers are running their own plays during and after the Super Bowl, seeking proof of performance from their streaming campaigns to justify their investments.
