A Journal of Marketing study finds that the first like on an ad has a powerful influence, but as more likes accumulate, their impact on clicks diminishes. Here’s what this means for marketers.
As AI-generated hoaxes become indistinguishable from reality, discover the essential detection tools and workflows needed to safeguard your institutional integrity.
For years, clicks were treated as proof that marketing worked. If traffic went up, the message must have landed. If clicks fell, something was wrong. That logic is starting to break down as AI-powered search changes how people discover brands.
Consumer trust in advertising is up across every channel, with TV seeing the biggest gains, although the picture is "complex" and at times "contradictory".Source
Google is testing labeling some photos in the local hotel listings with "Good to Know" AI-generated descriptions of some of those photos. These labels seem to summarize what the photo and reviews say about the specific area of that hotel.
