Transforming Customer Engagement with AI: What’s New with SAP Customer Experience in Q4 

The Q4 2025 SAP Customer Experience (SAP CX) takes personalized engagement and operational intelligence to the next level, embedding out-of-the-box AI agents, predictive insights, and advanced loyalty tools across the SAP CX suite. From conversational Digital Service and Shopping Agents that seamlessly drive interactions to low-code AI agent creation with Joule Studio, this update empowers teams to accelerate decisions, elevate customer journeys, and build lasting loyalty while boosting productivity.

Explore the latest innovations shaping the future of customer experience. 

Learn more about the latest release

Reimagine the agent experience with SAP Service Cloud and WalkMe

Behind the best customer experiences are service agents empowered to focus on what truly matters: customers. That’s why we’ve designed solutions that eliminate repetitive tasks and help you make every interaction simpler, smarter, and more intuitive. Together, SAP Service Cloud and WalkMe cut through service complexity, equipping agents with the clarity and tools they need to delight customers.

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2025 in Review: How SAP CX Delivered Intelligent, Connected Experiences Across the Enterprise

In 2025, SAP Customer Experience solutions brought a wave of innovations that helped customers reimagine engagement, streamline operations, and accelerate growth. From AI-powered agents and predictive insights in Commerce Cloud, Sales Cloud, and Service Cloud to enhanced automation in Enterprise Service Management and intelligent campaign tools in Emarsys, every release delivered smarter, more connected experiences. These advancements reinforced unified data flows, elevated personalization at scale, and empowered teams to work faster and with greater impact.

Explore our full year-in-review recap to see how these innovations can help your organization unlock deeper customer loyalty and business value: 

• SAP Commerce Cloud and Consumer Industries
• SAP Sales Cloud, 
• SAP Service Cloud
• SAP Enterprise Service Management
• SAP Emarsys

How AI in SAP Sales & Service Cloud V2 Is Transforming CRM Adoption, Execution, and Business Value

With 30+ AI use cases embedded directly into sales and service processes, AI capabilities in SAP Sales & Service Cloud v2 are shifting CRM from a system of record to a system of intelligence. By automating routine work, improving seller and agent execution, and guiding decisions in real time, teams finally experience CRM as a productivity engine - not a compliance tool. The result: faster adoption, higher satisfaction, and measurable business value. 

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Find the Upcoming Release Content on Release Navigator for SAP Customer Experience

Fresh content is now available for both the SAP Sales and SAP Service Cloud releases, giving you easy access to all the key dates and essential information in one convenient location. The release navigator consolidates release details from across the entire SAP ecosystem, making it simple to stay up-to-date. 

Visit the release navigator to explore how these updates can support your business needs.