After serving in sales roles in the early days at brands like Tula and Drybar, Amanda Domaleczny’s first CEO role, at just over 1-year-old acne skin care brand Personal Day, is the earliest stage yet. The brand, co-founded by actor Lili Reinhart, launched direct-to-consumer in October 2024 with five products for acne-prone skin, getting a jumpstart thanks to Reinhart’s loyal community of 30+ million social media followers. Newer launches like its Hypochlorous Acid Spray and Blackhead-Melting Nose Strips have helped it gain traction on TikTok Shop, where it’s sold over 62,000 units, a solid proof of concept that led to its brick-and-mortar debut at Ulta Beauty in August. The brand’s previous CEO, Shelagh Wong, departed last fall to serve as COO and CMO at skin care brand Sincerely Yours, per LinkedIn. Domaleczny said Personal Day co-founders Dan Reich and Ken Landis, also co-founders of Tula, asked her to take the reins as the brand enters its next phase of growth. “It has so much momentum, more than any other brand I’ve ever been with at this stage of the journey, which is really exciting, especially in this category—that is another reason I joined. [It’s] really prime for disruption,” Domaleczny said. Just five weeks into her new gig, Domaleczny shared with Retail Brew how her nearly 20-year retail career has informed her strategy to grow the nascent skin care brand. Keep reading here.—EC |