AI firms are promoting shopping as a new area of growth for chatbots, and retail giants and payments companies don’t want to be left out. That’s spawned a web of partnerships among companies that could make money off AI-fueled purchases.

We’ve mapped out the alliances between 10 companies at the center of the high-profile AI shopping efforts in the table below. For now, these deals add up to an unusual degree of cooperation aimed at taking down the biggest online shopping destination of all: Amazon. But alliances will likely shift, and frenemy relationships could develop if new forms of shopping start to take off. And Amazon itself is likely to make its presence known someday soon.