Hey there,

Enrollment for this cohort of the AI Consultancy Project closes tomorrow (Fri) at 11:59 PT.

I know making an investment in yourself can feel like a leap—especially when you’re trying something new like AI consulting.

With that in mind, it's something that some of your potential AI consulting clients will go through too. If we zoom out, they (and you) might be thinking:

"Will this be worth it?"

Ultimately, the question behind the question is about 'risk, cost, & value'.

Now, the better you're able to see (and answer the true question) for not just them, but yourself, is the better you'll be at enrolling and retaining more clients.

Very meta – for sure – but I'll walk you through it. By the end of it, you'll have data points you can even use to enroll and retain high-value clients.

Fun stuff.

Let's talk about:

"How Much Should My Clients (or I) Invest in L&D?"

Set realistic expectations for potential clients (& yourself) with these L&D Benchmarks

No one advances their career or business without improving themselves. Formally, we call that professional development. And, if that's done for an organization – then we call it learning and development (L&D).

Experienced folks already know this – however, if you or your clients don't have an established habit or budget of doing this, then it's natural to focus a bit on cost.

Now, being cognizant of cost isn't inherently a bad thing. However, it can turn into unintentional self-sabotage…if your clients (or you) do it without objective benchmarks and data.

If you've seen the AI Consultancy program page, then you know we love data