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Hey ,
Having a niche is more than just finding your passion and having fun with your merch. Even though that's essential!
It’s about being direct and strategic so you can serve your audience irresistible merch. You know who's a great example? Plants With Krystal.
Krystal Duran’s content is all about helping plant parents grow with confidence. She gives followers actionable tips for how to care for specific plants, plant-related DIY home hacks and more.
Her content is super specific and so is her merch!
Check out our tips below to learn how to implement similar design and content strategies for your shop. |
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5 Design Tips to Nail Your Niche
1. Know Your Niche: When it’s your niche, you need to know everything there is. Understand all related memes and inside jokes to make designs that are instantly relatable.
2. Use Niche-Specific Humor: Plants With Krystal loves a good plant pun. These quirky catchphrases make for great merch and are something you can use with any niche.
3. Visualize Your Niche: Think of easy graphics and motifs you can use in your designs. The more recognizable, the better.
4. Simplicity Sells: Don’t overdo it with your designs and try to over explain your niche. Your audience is already onboard.
5. Ask on Socials: If you’re unsure of what your audience wants, just ask them! Post mockups to get feedback or run polls seeing which design wins out. |
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Stop the Scroll With Niche Content
The key to growing your audience and selling your own merch is building a brand with niche content.
When you have your niche, it makes it way easier to create content that resonates and ultimately converts into sales.
Look at what similar creators are doing in your niche.
See what questions + concerns people have on forum boards like Reddit.
Use target keywords in all text overlays and captions.
People will scroll past content that’s average. Give them something to pause on with engaging, niche-driven content! |
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