January 28, 2026 | SIGN UP
Michael Bürgi
SENIOR EDITOR, MEDIA BUYING AND PLANNING
Starting next week, the major agency holding companies begin to release their full-year financial results. Given all the changes in the last year, this round of reporting should be quite telling.
For starters, Omnicom, fresh off closing its acquisition of IPG (stop calling it a merger, people), will report Feb. 3. Publicis reports on the same day. Dentsu reports on Feb. 13, and that'll be interesting because the holdco had a decent year, but you wouldn't know it by the comments its CEO has made recently. WPP comes later in February on the 26th, and many will be watching to see if it's been able to pull out of its nose dive. From all I'm hearing, Cindy Rose, the new CEO, has been out of the public eye because she's been in closed-door meetings with her most important clients.
I'd love to report on independent media agencies as well, but many of them are either privately owned or parts of other networks, which makes it harder to isolate their numbers.
Drinking game suggestion: a shot for every time the word "agentic" is mentioned? We'd all be hammered 10 minutes into each announcement.
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