Digiday Daily

January 28, 2026

Publishers’ adoption of generative AI is reducing the friction between content and format, making it easier for the same story to appear as shorter summaries, audio, or video, often in real time. Here’s an explainer on liquid content.

TOP STORY

Generative AI

WTF is liquid content?

AI is melting the article format, allowing publishers to reshape stories into liquid content and personalized in real time.

OTHER THINGS TO KNOW

By offering continuing support and knowledge, like direct communication with journalists, publishers create an environment where readers and subscribers can find lifetime value, helping with sustained revenue. Partner insights from Zeta Global.
The era of traditional search is changing. AI is reshaping how consumers discover brands online. As a result, businesses are rethinking every element of their digital strategy, including domain names. Partner insights from name.com.
Every manual task, campaign setup, pacing, tagging and trafficking leaks margin. Agencies that lean into AI media agents as the first line of financial defense will find that their revenue isn’t squandered to inefficiency. Partner insights from fullthrottle.ai.

MARKETING

Generative AI

Facing ‘AI slop’ and a trust problem, AI platforms invest in Super Bowl-level brand ads

To fight distrust and ‘AI slop,’ AI platforms are investing heavily in brand advertising.

Retail Revolution

Retailers, brands face a test: Oppose ICE or stay quiet while thousands protest

Up until a few days ago, Target and other major employers in Minnesota had refrained from speaking out on ICE’s presence in the state.

PARTNER INSIGHTS FROM EXPERIAN

How marketers are interpreting context in real time

Context takes many forms, often operating beneath the surface of consumer activity. Marketers are increasingly using technology to interpret these micro-signals, enhancing predictive accuracy and creative alignment.

PARTNER INSIGHTS FROM NAME.COM

How custom domains help brands stand out in AI-generated search

Domain relevance is critical to help brands improve their standings in AI-powered search results. Keyword-driven top-level domains like .studio signal industry relevance and ensure brands stand out in AI-generated search.

MARKETING

Member exclusive

Digiday+ Research: How publishers from Dow Jones and Business Insider to People Inc. are approaching AI in 2026

Publishers continuously assess how to use AI without compromising editorial standards. Here’s how they’re doing it.

PARTNER INSIGHTS FROM CHANNEL