This week I’m building a content repurposing system for a client who definitely doesn’t have an ideas problem, even though it feels like she does every time she sits down to create something new.

She has hundreds of posts, emails, videos, notes, and half-finished drafts scattered across folders and platforms, all of them useful, but all trying to take up mental energy at once.


Every attempt to “get back into content” stalls, not because she’s stuck, but because deciding where to start feels heavier than doing nothing at all.


So we’re not creating more content, and we’re definitely not adding another platform to the mix.


We’re building a system that makes her existing content usable again, so that old content can be pulled, re-angled, and rewritten on demand, without her needing to be involved in every step.


Her VA can grab a piece, drop it into the system, and get a clean, on-brand draft back without the familiar “can you just have a quick look” message landing in her inbox.


The system runs quietly in the background, content goes out consistently, and she stays focused on client work without carrying the mental load of her entire content archive.


This is what I mean when I say AI should reduce cognitive load rather than add to it, because if your AI setup still requires you to make twenty tiny decisions before anything moves, all you’ve really done is give yourself another job.


Whether it's just you, or you have a small team...let's have a chat about how I can help.

Cheers,

Cathy

PS Want a "done-with-you" approach? Maybe the AI Growth Lab is a good fit.

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