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LLMs have officially changed the SEO game forever. And as with any online strategy throughout history, you either adapt or die. Jacky Chou, an agency all-star and serial entrepreneur, gives his full playbook on how to get cited by ChatGPT, how to make Google happy, and how to build a $10k/mo agency in 90 days
Your workspace is either helping you focus or quietly sabotaging you. In this episode, Huberman walks through the variables that actually matter: light exposure by time of day, where your screen sits, ceiling height for different types of thinking, and why looking down at your laptop all day is killing your alertness
Demis Hassabis built the AI that beat the best Go player in the world, then he turned around and solved protein folding, which could cure cancer. This guy also turned down millions at 17 to stay broke and study AI because he knew 20 years ago what everyone’s just figuring out now: AI would be the most important invention humans will ever make
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Search engines "clap" sites regularly through manual penalties (human reviewers) or algorithmic penalties (automated quality thresholds)
Consumer industries like protein powder are getting destroyed by ChatGPT, but taboo industries like gambling, CBD, and adult content are thriving because LLMs won't touch them
"2026 is the year of the listicle, it's all you have to do" – Jacky Chou
The $10k/Mo Agency Blueprint
Cold email, cold call, create two shorts, one long-form video, and post on X every day for 90 days straight
Offer performance-based services initially (you don't get paid unless you hit client parameters) to eliminate risk
Work part-time if needed to pay for tools... the internet provides everything to replace your full-time job
Unlock full notes → Discover how to rank #1 in ChatGPT in 10 days, why most cited websites have zero Google traffic, the exact Reddit upvote strategy ($0.10 for 10 upvotes), and how listicle articles send the strongest signal to LLMs
Thinking about trauma the same way over and over keeps it strong, you need distance to think about it differently
Talking or writing brings in more of your brain, including the part that can step back and observe what's happening inside you
Free tools include talking to someone you trust, writing the story down, or describing what changed in you after the event
Rapport Beats Technique Every Time
The main thing in therapy is rapport...feeling like the person understands you, cares, and is paying attention
Good therapists know different methods but change how they work depending on what you need
It's okay to meet a few therapists and see where you actually feel comfortable
Unlock full notes → Learn why basic self-care (sleep, food, light, people) matters more than luxury, how medications treat symptoms without addressing root causes, what psychedelics do to facilitate mental clarity around trauma, and why processing grief is essential for healing
Demis Hassabis founded DeepMind, which became Google's entire AI strategy and the reason OpenAI and ChatGPT exist
He told Elon to his face that AI would be the last invention humans need because after that, AI will do all the inventing
"Everyone thinks the president of the United States is the most powerful, but there's one person who's never around. You can't see him, but he truly runs everything. And that's Peter Thiel."
Google's $400M Steal and the Disease-Curing Spinout
Google bought DeepMind for $400-500 million, possibly the greatest deal ever... Demis valued his time over holding out for billions
Google spun out Isomorphic Labs from DeepMind with a $600 million first round and a literal mission to solve all diseases
They're using AI to predict protein structures and drug effectiveness before clinical trials, running hundreds of thousands of simulations for higher success rates
Unlock full notes → Discover why Peter Thiel backed AI when nobody believed in it, how Demis justified selling early using mortality logic, why DeepMind's documentary could have been AI's Social Network, and what it means that Thiel has fingerprints on every major tech origin story
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Most People Buy Into the Hydraulic Model of Emotion... which is the idea thatemotions are just like a blob of energy that sort of wells up inside you and you either push it down or vent it… and that’s wrong (basically folk psychology)
A better way to see it? “I think of an emotion like anxiety more like a recipe for baking a cake.” – Donald Robertson
CBT Is the Best? Exposure therapy in CBT has been used for decades and is probably the most reliable treatment for phobias and many anxiety problems
“You could take almost any good piece of advice and turn it into bad advice.” – Donald Robertson
Some techniques are just bad, others get misapplied because nuance is missing, so they backfire
Avoidance Is the Number One Coping Strategy and a Huge Part of the Problem
“Avoidance is the root of all evil.” – Donald Robertson
Avoidance blocks habituation, so you never get to discover that the feared situation is survivable or less catastrophic than imagined
Worry Postponement Is a Very Simple but Powerful Protocol: notice worry starting, tell yourself this isn’t the right time, write a brief reminder (tax mistake, conversation with boss), and schedule a daily worry period (for example, 7 pm) to revisit it
His Favorite Exercise for Social Anxiety Clients: in a coffee shop, loudly ask if anyone has seen your book “How to Overcome Social Anxiety, Blushing, and Shyness”
Were the Stoics the Original Psychotherapists?
Stoic philosophers treated emotions as value‑laden judgments: for example, fear as the judgment that something bad is about to happen and that you should flee.
On Passions by Chrysippus might be the first psychotherapy manual
Stoics distinguished between involuntary first movements (initial bodily jolts) and full passions, which are shaped by conscious endorsement of judgments.
That is similar to modern acceptance work: the first wave of feeling is not under full control, but interpretation and response are trainable
“If you want to be successful, surround yourself with people who are more successful than you are, but if you want to be happy, surround yourself with people who are less successful than you are.” – Naval
What Naval Looks for When Deciding to Invest in a Founder:
Intelligence. You have to be smart, which means you have to know what you’re doing to some level
Do they have insight? Specific knowledge? Have they thought deeply about this problem?
It’s not about age or years spent, it’s about depth of understanding
Energy, because being a founder is brutally difficult and takes a long time
In the long run, people who succeed are just the ones who persevere
If they run out of energy or hesitate, looking for constant positive feedback, or are easily thrown off course, they won’t make it
Integrity
If you have high intelligence and high energy but low integrity, you’ve got a hardworking, smart crook
In the startup world, things are dynamic and fast-moving. If somebody wants to screw you over, they will find a way
Ethics and integrity are what you do despite the money (if being ethical were profitable, everybody would do it)
Red flag: if a founder offers to do something unfair to another shareholder/employee/founder to make Naval happy, because if they can do it to them, they can do it to Naval
Naval’s Reading Hack: he started treating books as throwaway blog posts or bite-sized tweets
He feels NO obligation to finish any book
Anytime someone mentions a book, he buys it
At any given time, he’s reading 10 to 20 books, flipping through them