Hi there —

Hot take: I don’t really believe in New Year’s resolutions. Making big promises is easy… but keeping them by January 15? Not so much...
 

(Raise your hand if you didn’t go to the gym every single day like you promised yourself. Yup. Same.)

What I do believe in, instead, are small habits that add up over time. 

Think: the kind you can actually keep, even when things get busy. Especially when things get busy.

That’s what The Spark is for. 

It's our monthly newsletter filled with a quick hit of ideas you can read between meetings (or when you just need a break from the noise — or emails… so many emails… have you thought about automating those instead?)

So skim it, click it, or save this for later. 

Think of it as just a small moment in your day to spark a new idea or shift your perspective.

Today’s spark (of inspiration):

• Be honest… who else stopped Googling and just asks AI now? Here’s how to get your brand to show up where people are actually asking questions.

• Stop treating the middle of your funnel like the forgotten middle child. Market to it instead (...it makes a difference!).

• Work hard, soft party. ICYMI the next era of socializing is less about excess and more about connection (and I’m here for it!). 

• Want to level up your persuasion skills? Try using your hands on purpose. (Yes, it’s science-approved!).

• Just a reminder that a successful business doesn’t mean miserably working on the holidays… this is why personal plans matter too!

• Repeat after me: Instagram isn’t a mood board anymore. It’s a storefront. Here’s how to use all of it for your business.

Hope this sparked something useful today. Or at least gave you a good break from your inbox. 

See you next month!