New insights from TikTok, based on emerging user trends.
New insights from TikTok, based on emerging user trends.
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Friday, January 16, 2026
 
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American Marketing Association
How to Conduct a Market Analysis: A Complete Guide for Businesses and Marketers

You can’t afford to make decisions without a deep understanding of your market.

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American Marketing Association
The future of marketing in the era of AI.

The acceleration of AI, notably agentic AI, is reshaping how we think about customer experiences, creativity, and scale. Adobe research and customer conversations make it clear this period isn’t just a technological shift. It’s a strategic inflection point.

 
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Social Media Today
TikTok Shares 2026 Trend Predictions for Marketers
New insights from TikTok, based on emerging user trends.
 
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Marketing Week
‘More personalised and relevant’: How Papa Johns democratised data for franchisees
After identifying post-pandemic retention as a key challenge, the pizza chain has rolled out a local marketing hub that allows franchisees to run compliant, data-driven campaigns without central oversight.Source
 
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Digiday
‘We don’t care if you don’t use our UX anymore’: Yahoo recasts its DSP as a data backbone for the agentic world
Because the real wager, according to the ad tech vendor, sits below the interface, in the identity graph and data the DSP plugs into.
 
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ON-DEMAND TRAINING
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

 
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Marketing Week
Marketing recruitment intent takes another tumble
While more marketing leaders expect to add to their teams in the next quarter, the net balance for recruitment intention has dipped, reports IPA Bellwether.Source
 
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Social Media Today
Google Adds AI-Powered Comparisons To Trends
A handy addition to help improve your Google Trends data comparisons.
 
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Adweek
Publishers Are Partnering With Prediction Markets. What Could Go Wrong?
The new technology vastly expands the scope of gambling. Publishers say the appeal is the data.
 
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Marketing Dive
AI is accelerating measurement theater and creating ‘ghost ships’
“Ghost ships” are technically flawless models that never influence real decisions — WPP Media’s Jeffrey Kennedy explains how to avoid them.
 
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Adweek
EXCLUSIVE: Nike Won’t Return as a Super Bowl 60 Advertiser
The sportswear giant is sitting this one out following a buzzy 2025 comeback.
 
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Search Engine Roundtable
Personal Intelligence In Gemini & Soon In Google Search AI Mode
Google is rolling out what it calls "Personal Intelligence" in the Gemini app and it will soon also come to Google Search within AI Mode. Google announced that Personal Intelligence in Gemini "connects Gmail, Photos, YouTube and Search in a single tap."
 
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Social Media Examiner
When Customers Create More Customers: Creating Superfans
Wondering how other companies get customers to actively promote their business? Want to explore a proven framework that turns one-time buyers into lifelong advocates?
 
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EVENTS & LIVE TRAINING