After identifying post-pandemic retention as a key challenge, the pizza chain has rolled out a...
After identifying post-pandemic retention as a key challenge, the pizza chain has rolled out a...
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Friday, January 16, 2026
 
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American Marketing Association
How to Conduct a Market Analysis: A Complete Guide for Businesses and Marketers

You can’t afford to make decisions without a deep understanding of your market.

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American Marketing Association
The future of marketing in the era of AI.

The acceleration of AI, notably agentic AI, is reshaping how we think about customer experiences, creativity, and scale. Adobe research and customer conversations make it clear this period isn’t just a technological shift. It’s a strategic inflection point.

 
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Marketing Week
‘More personalised and relevant’: How Papa Johns democratised data for franchisees
After identifying post-pandemic retention as a key challenge, the pizza chain has rolled out a local marketing hub that allows franchisees to run compliant, data-driven campaigns without central oversight.Source
 
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Digiday
How apparel brands aim to win the spotlight at the Winter Olympics
As the clock ticks down to Milan-Cortina 2026, companies are putting out products for athletes and consumers alike.
 
Search Engine Roundtable
Daily Search Forum Recap: January 15, 2026
Here is a recap of what happened in the search forums today...
 
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ON-DEMAND TRAINING
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

 
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Clickz
How Ralph Lauren is using AI to scale luxury service without losing heritage
At NRF 2026, Ralph Lauren and Microsoft shared how "Ask Ralph" brings brand heritage into conversational commerce, and what it teaches marketers about AI, culture, and partnerships.https://www.clickz.com/wp-content/uploads/2026/01/NEW-WP-CZ-thumbnail-12.png
 
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Digiday
‘We don’t care if you don’t use our UX anymore’: Yahoo recasts its DSP as a data backbone for the agentic world
Because the real wager, according to the ad tech vendor, sits below the interface, in the identity graph and data the DSP plugs into.
 
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Social Media Today
Pinterest Highlights Trending Colors for 2026
These are the colors that Pinterest’s team believes will drive more interest this year.
 
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Adweek
EXCLUSIVE: Former Perplexity Ad Exec Taz Patel Joins AI Video Startup
Patel started at Higgsfield this week, as the startup makes a push to deepen its relationships with agencies and brands
 
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Social Media Today
YouTube Adds More Protections for Teen Users
YouTube is looking to give parents more control and assurance.
 
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Marketing Week
Brands can connect their distinctive brand assets with meaning
While distinctiveness must be a priority for brand codes, these codes can also carry meaning to bring brands to mind in particular situations.Source
 
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Marketing Dive
Norwegian Cruise Line brings back ‘90s tagline for platform, campaign
“It’s Different Out Here” reinforces the idea that memories matter more than amenities, pushing back against an industry often focused on the latter.
 
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EVENTS & LIVE TRAINING
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