After identifying post-pandemic retention as a key challenge, the pizza chain has rolled out a...
After identifying post-pandemic retention as a key challenge, the pizza chain has rolled out a...
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Friday, January 16, 2026
 
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American Marketing Association
How to Conduct a Market Analysis: A Complete Guide for Businesses and Marketers

You can’t afford to make decisions without a deep understanding of your market.

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American Marketing Association
The future of marketing in the era of AI.

The acceleration of AI, notably agentic AI, is reshaping how we think about customer experiences, creativity, and scale. Adobe research and customer conversations make it clear this period isn’t just a technological shift. It’s a strategic inflection point.

 
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Marketing Week
‘More personalised and relevant’: How Papa Johns democratised data for franchisees
After identifying post-pandemic retention as a key challenge, the pizza chain has rolled out a local marketing hub that allows franchisees to run compliant, data-driven campaigns without central oversight.Source
 
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Digiday
How apparel brands aim to win the spotlight at the Winter Olympics
As the clock ticks down to Milan-Cortina 2026, companies are putting out products for athletes and consumers alike.
 
Search Engine Roundtable
Daily Search Forum Recap: January 15, 2026
Here is a recap of what happened in the search forums today...
 
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ON-DEMAND TRAINING
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

 
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Clickz
How Ralph Lauren is using AI to scale luxury service without losing heritage
At NRF 2026, Ralph Lauren and Microsoft shared how "Ask Ralph" brings brand heritage into conversational commerce, and what it teaches marketers about AI, culture, and partnerships.https://www.clickz.com/wp-content/uploads/2026/01/NEW-WP-CZ-thumbnail-12.png
 
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Marketing Dive
AI is accelerating measurement theater and creating ‘ghost ships’
“Ghost ships” are technically flawless models that never influence real decisions — WPP Media’s Jeffrey Kennedy explains how to avoid them.
 
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Social Media Today
Google Adds AI-Powered Comparisons To Trends
A handy addition to help improve your Google Trends data comparisons.
 
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Search Engine Roundtable
New Google AI Mode Ads: Explore Guides and Articles
We have seen ads in AI Mode before but there may be a new Google Ads format coming to AI Mode results, not the just the Direct Offer ads, but Explore guides and article ads.
 
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Chief Marketer
Certified Yappers: Why Everyone Should Not be a Podcaster
While there can be pressure to adopt every new medium in the digital age, true value comes from choosing channels that best support short and long-term business goals, rather than blindly embracing the latest podcast trend.
 
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Digiday
How The North Face, Vans and Timberland are trying to transform their businesses in 2026
This story was first published by Digiday sibling Modern Retail. Apparel and outdoors giant VF Corp is revealing more details of its growth playbooks …
 
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Adweek
Publishers Are Partnering With Prediction Markets. What Could Go Wrong?
The new technology vastly expands the scope of gambling. Publishers say the appeal is the data.
 
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EVENTS & LIVE TRAINING
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