In 2025, EM expanded the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of industry professionals. We spoke with three mentor/mentee pairs about what the experience has meant to them.
For the past 15 or so years, Google would post holiday-specific decorations at the top of its search results for Christmas, Hanukkah, and Kwanzaa. Well, this year Google did not.
This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.
Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.
Google is testing pushing advertisers to use Google Ads Advisor from within the Google Ads reporting section. Google Ads suggested questions and prompts at the top of the report, which it thinks you would find helpful to chat with an AI bot about.
When personalization fatigue sets in, reducing friction—not targeting harder—becomes the fastest path to trust, conversion and loyalty.Continue reading...
Chief Marketer’s Marketers of the Year honors an elite group of executives who are redefining what’s possible in modern marketing. These leaders aren’t reacting to change—they’re driving it.
