EMEA marketing lead June Sauvaget on why the streamer measures success by cultural impact and how Stranger Things shows the power of fandom-led marketing.Source
When personalization fatigue sets in, reducing friction—not targeting harder—becomes the fastest path to trust, conversion and loyalty.Continue reading...
Chief Marketer’s Marketers of the Year honors an elite group of executives who are redefining what’s possible in modern marketing. These leaders aren’t reacting to change—they’re driving it.
This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.
Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.
Earlier this year, Google lowered the size of your data segment customer lists to 100 active visitors for the Google Display Network. Now, Google updated that to also be 100 active visitors for the Search Network and YouTube.
Social media evolves fast. What’s trending today could be outdated by next month. Brands that don’t adapt risk getting left behind. Marketers who fail to adapt will struggle to stay visible, let alone competitive.
Google is testing pushing advertisers to use Google Ads Advisor from within the Google Ads reporting section. Google Ads suggested questions and prompts at the top of the report, which it thinks you would find helpful to chat with an AI bot about.
