Think you know Snapchat’s audience? Think again, says Ajit Mohan, Snap’s chief business officer....
Think you know Snapchat’s audience? Think again, says Ajit Mohan, Snap’s chief business officer....
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Wednesday, December 24, 2025
 
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Chief Marketer
Breaking The Snap Stereotypes
Think you know Snapchat’s audience? Think again, says Ajit Mohan, Snap’s chief business officer. Mohan gets real and busts myths, including the idea that Snap is just for kids and its youngest users aren’t big spenders.
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Chief Marketer
Streaming Insights, Smarter CTV
Roku released its annual Roku Rewind, a breakdown of the biggest streaming trends of the year. Sarah Harms, VP of Advertising Marketing and Measurement at Roku, breaks it down. What were the biggest surprises in this year’s report?
 
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Adweek
Flavor Forward: How Mondelz Keeps Oreo and Chips Ahoy Relevant
Koen Burghouts on the food and beverage brand marketing trends shaping the next decade.
 
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CMSWire
AI-Powered Doesn’t Have to Mean Inhuman: Amplifying People, Not Complexity
Complexity is the real technology challenge. AI should ease complexity, not add to it.Continue reading...
 
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Harvard Business Review
Climate Rising: Extending Apparel Lifespan with ThredUp
The business model, brand strategy, and AI tools powering one of the largest secondhand clothing platforms.
 
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ON-DEMAND TRAINING
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American Marketing Association
Principles of Marketing for Nonprofit Organizations

This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.

 
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

 
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Social Media Today
TikTok Adds Seasonal Animations, Personalized Year in Review Summaries
TikTok's looking to get into the spirit of the season.
 
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www.adweek.com
CBS News' Bari Weiss Reportedly Defends Decision to Pull 60 Minutes Story
“This is 60 Minutes,” Weiss said. “We need to be able to make every effort to get the principals on the record and on camera.”
 
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Buffer
The Most Popular Emojis Used in Social Posts in 2025
According to our analysis of millions of social posts, these are the most widely-used emojis on all major platforms in 2025.
 
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Search Engine Roundtable
Google Search Bar Tests Teases For AI Mode With Animation In Box
Google is testing prefilling the search bar in a new Chrome tab, with teasers to encourage you to search deeper with AI Mode. Google is putting in the search box, "Research a topic," "Write something new," "Ask Google," and "Make a plan."
 
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CMSWire
I Spoke With Sam Altman: What OpenAI’s Future Actually Looks Like
Altman breaks down OpenAI’s real priorities: memory, relationships, enterprise growth — and why an IPO isn’t coming anytime soon.Continue reading...
 
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Social Media Today
Snapchat Adds Custom AI Lens Feature
Snapchat's got a new AI Lens that works from text prompts.
 
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