A broad range of expansions from YouTube in its final feature update of the year.

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Tuesday, December 23, 2025

Social Media Today

YouTube Expands Voice Replies, Superchat Goals and AI Creation Tools

Social Media Today

X Shares ‘Q5’ Marketing Insights and Tips

X says that a lot of popular topics see more conversation post-Christmas.

Adweek

9 Brands That Doubled Down On AI in 2025

Coca-Cola, Disney, Duolingo, and more embraced the tech.

Digiday

Media giant Essence launches a marketplace for Black women-led brands

The story was first published by Digiday sibling ModernRetail When LaToya Stirrup’s brand Kazmaleje first landed on Target’s shelves in 2022, it felt …

Adweek

Exclusive: CNBC Invests in the Power of Superfans for Live Events

The Fast Money Live event brought together people from four countries.

ON-DEMAND TRAINING

American Marketing Association

Principles of Marketing for Nonprofit Organizations

This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

Digiday

Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut

Omnicom’s acquisition of Interpublic Group is only a few weeks old, but its combined offer to the market will soon be put to the test. Digiday has …

Marketing Dive

Inside Rocket’s new NFL campaign as in-house creative team embraces AI

“Room to Dream” continues the fintech brand’s focus on the idea of home ownership as the American dream, a platform that debuted at the Super Bowl.

Marketing Dive

Horizon introduces open ad tech partnership network

Tropical Smoothie Cafe and Orkin have already begun using the platform, which features partners including ID5, Kargo, The Trade Desk and others.

CMSWire

The Netflix-Warner Bros. Lesson Every Marketer Should Study

Preference is earned. Defensibility is owned. Netflix’s deal explains why the difference now matters.Continue reading...

Search Engine Roundtable

ChatGPT Gains Local Knowledge Panels

OpenAI has added local knowledge panels to the ChatGPT results. When you ask for local information and then click on a business name, ChatGPT will load a local knowledge panel on the right side.

CMSWire

Sierra AI's $10B Valuation Marks a Turning Point for Conversational AI

Sierra signals its intent to address key limitations in existing chatbot technologies.Continue reading...