The Internet's 2025 Obsessions, Decoded
What do moody Cancers, cherry cola hair, and Cowboy Carter concert fits have in common? They all broke the internet this year. Thanks to fresh Google data, we’ve got the receipts on what had everyone obsessively searching in 2025. And while listing all of the questions Americans asked Google this year is overwhelming, we dove into the top three cultural bookmarks on our list.
1. Astrology’s Favorite Question: Why Are We Like This?
This year, searchers weren’t just checking their horoscopes—they were diagnosing their damage. The top zodiac queries read like a group chat after a messy weekend: Why are Geminis scared of relationships? Why are Leos so attractive? Why are Libras so mean? Why are Scorpios so emotional?
2. Major Hair Goals.
2025’s trending hair colors were straight from the dessert menu: Mocha mousse, milk tea, cherry cola, and cinnamon brown topped the charts. Meanwhile, cuts with names like Tinkerbell and Bixie made buzz-worthy appearances.
3. Looking to Fashion for Main Character Energy.
Considering the top concert outfit searches, the era of the themed fit is far from over. Fans dressed to impress for Cowboy Carter and Lady Gaga. We also clocked a rise in vintage fashion moments—think Miss Me jeans, mock neck sweatshirts, and Oakley hoodies.
